Jaguar partnered up with Dua Lipa and gave fans around the world the chance to create their personal remixes for her hit track 'Want To'. The music and technology collaboration was launched at an exclusive performance at Sugar City in Amsterdam, and shortly after 'Want To' became the most remixed song in history.
At Ambassadors we directed and produced this spot for Dua Lipa x Jaguar from concept to completion in six weeks. Proud to be the Lead Creative on it but prouder of my supportive espresso machine.
Scroll down to see parts of our creative process.
Storyboard
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